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Key findings from eTravel Benchmark
Key findings from maru/edr’s eTravel Benchmark The latest eTravel Benchmark from maru/edr shows personalised digital experiences are a growing trend amongst travel brands and a key driver behind Booking.com’s benchmark leading multichannel experience.
The eTravel Benchmark measures the digital customer experience across all digital channels for nineteen leading travel brands – including airlines, booking agents and hoteliers. Running since 2009, eDigitalResearch (edr) now hold eight years of digital experience data for the travel industry.