Digital Travel Summit EU 2019
25 - 26 June, 2019
Twickenham Stadium, London
+ 44 (0) 207 368 9573
Day 2 - 26th June .2019
8:00 am - 8:45 am Registration & Welcome Coffee
8:00 am - 8:45 am Women in Travel Networking Breakfast
8:45 am - 8:50 am Welcome Remarks
8:50 am - 9:00 am Chairperson’s Opening Address
9:00 am - 9:20 am KEYNOTE: What are the digital innovations that are most likely to disrupt the way you deliver products and services to your customers in the future?
Daniel Reed - VP of Merchandising, Expedia
9:20 am - 10:00 am ALL-STAR PANEL: Which emerging digital innovations are currently delivering business results and should be factored in your investment plans?
Ricardo Vidal - Head of Delivery Strategy, British Airways Rufino Pérez Fernández - Chief Operations Officer & Digital Transformation Leader, NH Hotels Takafumi Maruyama - Director Web Sales, Japan Airlines Victor Tseng - VP of Global Corporate Affairs, Ctrip
10:00 am - 10:30 am OXFORD STYLE DEBATE: Are the OTA's the biggest challenge to a hotel's pricing strategy? – Agree / Disagree
Riko van Santen - Vice President Digital Strategy & Distribution, Kempinski Hotels S.A.AGREE: Riko van Santen, VP Digital Strategy & Distribution, Kempinski Hotels
DISAGREE: TBC – Booking.com
10:30 am - 10:50 am INSPIRATIONAL DISTRUPTOR KEYNOTE: Disrupt or be disrupted: What you can learn from one of the greatest business disruptions of our time, and where will the next industry disruption come from?
Kelly McConville - Head of Content & Social Media, Uber
10:50 am - 11:20 am Morning Networking Break
DIGITAL MARKETING STREAM – Mastering Measurement & Attribution
11:20 am - 11:40 am CASE STUDY: Looking beyond the last click: How can you leverage multi-touch attribution techniques to evaluate campaigns across multiple platforms and better manage the booking process? Rob Muir - Chief Digital Officer, National Express
DIGITAL MARKETING STREAM – Mastering Measurement & Attribution
11:40 am - 12:00 pm CASE STUDY: How to seamlessly link your digital marketing activities with your eCommerce offering to remove friction for your customers Sebastien de Bandt - Country Manager, Americas & Asia, Trainline
eCOMMERCE STREAM – Leveraging Digital Innovations
11:20 am - 11:40 am CASE STUDY: How to develop a more accurate attribution model to optimise previously ignored channels that contribute to conversion Julien Lechat - eAcquisition Director, Digital Marketing, Air France
eCOMMERCE STREAM – Leveraging Digital Innovations
11:40 am - 12:00 pm CASE STUDY: How to structure digital teams and create a culture for innovation to accelerate your digital transformation Alessandro Casellato - eCommerce & Digital Director, Costa Cruises Simone Arecco - Head of Digital Customer Experience, Costa
CUSTOMER EXPERIENCE STREAM – Being Creative With Content
11:20 am - 11:40 am CASE STUDY How to leverage your in-house creative team and external partners to deliver killer content that truly engages your customers Roel Verhagen - Head of eCommerce, Eurail.com
CUSTOMER EXPERIENCE STREAM – Being Creative With Content
11:40 am - 12:00 pm CASE STUDY: How to adapt centrally developed social inspirational campaigns for local audiences around the world Cathy Thomson - Global Head of Customer Experience, Hostelworld
INTERACTIVE STREAM – Working Groups
11:20 am - 12:20 pm SYNERGY WORKSHOP: How to build data models that accurately analyse your multi-channel marketing campaigns and identify the best performing channelsDIGITAL MARKETING STREAM – Partnering With Brand Ambassadors & Social Influencers
12:00 pm - 12:20 pm CASE STUDY: How to establish which social influencers are best to partner with and measure the effectiveness of their campaigns Derek Liddy - Head of Digital Marketing, Aer Lingus
DIGITAL MARKETING STREAM – Partnering With Brand Ambassadors & Social Influencers
12:20 pm - 1:00 pm PANEL: How can you align your brand and direct response strategies on Instagram and Facebook at scale to maximise ROI? Juan Agundo - Director of Product Management, eDreams ODIGEO Christoph Von Bülow - COO, HolidayPirates Group Cathy Thomson - Global Head of Customer Experience, Hostelworld
eCOMMERCE STREAM – Blockchain
12:00 pm - 12:20 pm CASE STUDY: 5 ways Blockchain will disrupt the travel industry and what you need to do now to ensure you leverage its full potential Iris Taguet Zintl - Blockchain Program Lead, Air France-KLM
eCOMMERCE STREAM – Blockchain
12:20 pm - 1:00 pm CASE STUDY INTERACTIVE: How Blockchain Solves Today in Travel resulting in Open innovation Pedro Anderson - Chief Executive Officer, Winding Tree
Industry specific facilitated discussions – 25 mins per table, max 10 people per table
CUSTOMER EXPERIENCE STREAM – Industry Innovation Exchange
12:00 pm - 12:20 pm DRILL DOWN ROUNDTABLES: Your opportunity to tackle challenges and opportunities you face with your peers: Gregory Bailley - Head of Product, Brussels Airline Pelayo Pando - Director of e-Commerce Business Development & Market Strategy, NH Hotel GroupRoundtable 1: Airlines - Gregory Bailley, Head of Product, Brussels Airline Roundtable 2: Hotels - Pelayo Pando, Director of e-Commerce Business Development & Market Strategy
NH Hotel Group
Roundtable 3: Car Rentals
CUSTOMER EXPERIENCE STREAM – Industry Innovation Exchange
12:20 pm - 1:00 pm DRILL DOWN ROUNDTABLES: Your opportunity to tackle challenges and opportunities you face with your peers: Marco Ottaviani - Head of CRM and Customer Activation, MSC Cruises Isha Mehla - Product Owner, Travix Yasunori Inukai - Director, Digital Business, Experiences & Consumer Products, Disney ParksRoundtable 4: Cruises- Marco Ottaviani, Head of CRM and Customer Activation, MSC Cruises
Roundtable 5: OTA - Isha Mehla, Product Owner, Travix
Roundtable 6: Theme Park - Yasunori Inukai, Director of Digital Business, Disney Parks & Resorts
INTERACTIVE STREAM – Working Groups
12:00 pm - 1:00 pm SYNERGY WORKSHOP: How to effectively combine disparate structured and unstructured data sets to achieve better quality intelligence on your customers1:00 pm - 2:00 pm Networking Lunch
1:00 pm - 2:00 pm Invite-only Executive Lunch Discussion: How to deliver meaningful rewards in your loyalty program
DIGITAL MARKETING STREAM – Perfecting The Art of Storytelling
2:00 pm - 2:20 pm CASE STUDY: How to use storytelling to create an emotional connection with your customers Neasa Bannon - Travel and Fintech Industry Manager, Facebook & Instagram
DIGITAL MARKETING STREAM – Perfecting The Art of Storytelling
2:20 pm - 3:00 pm PANEL: Treating your customers as collaborators: How can you repurpose user-generated content to create cutting-edge storytelling campaignseCOMMERCE STREAM – New Frontiers in Voice Engagement
2:00 pm - 2:20 pm CASE STUDY: How conversational technology is transforming the way travellers search and how can you leverage it to keep pace with this trend David Low - Head of Alternative Channels, Skyscanner
eCOMMERCE STREAM – New Frontiers in Voice Engagement
2:20 pm - 3:00 pm CASE STUDY INTERACTIVE: What can voice analytics tell us about changing customer behaviour and how can you use it to convert sales? Frippe Stenberg - VP Brands, Customer Journey, Digital Development and Innovation, Scandic HotelsFrippe Stenberg
VP Brands, Customer Journey, Digital Development and InnovationScandic Hotels
