Digital Travel Summit EU 2019

25 - 26 June, 2019

Twickenham Stadium, London

+ 44 (0) 207 368 9573

Day 2 - 26th June .2019

8:00 am - 8:45 am Registration & Welcome Coffee

8:00 am - 8:45 am Women in Travel Networking Breakfast

8:45 am - 8:50 am Welcome Remarks

8:50 am - 9:00 am Chairperson’s Opening Address

9:00 am - 9:20 am KEYNOTE: What are the digital innovations that are most likely to disrupt the way you deliver products and services to your customers in the future?

Daniel Reed - VP of Merchandising, Expedia
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Daniel Reed

VP of Merchandising
Expedia

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Ricardo Vidal

Head of Delivery Strategy
British Airways

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Rufino Pérez Fernández

Chief Operations Officer & Digital Transformation Leader
NH Hotels

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Takafumi Maruyama

Director Web Sales
Japan Airlines

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Victor Tseng

VP of Global Corporate Affairs
Ctrip

10:00 am - 10:30 am OXFORD STYLE DEBATE: Are the OTA's the biggest challenge to a hotel's pricing strategy? – Agree / Disagree

Riko van Santen - Vice President Digital Strategy & Distribution, Kempinski Hotels S.A.
AGREE: Riko van Santen, VP Digital Strategy & Distribution, Kempinski Hotels
DISAGREE: TBC – Booking.com 
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Riko van Santen

Vice President Digital Strategy & Distribution
Kempinski Hotels S.A.

10:30 am - 10:50 am INSPIRATIONAL DISTRUPTOR KEYNOTE: Disrupt or be disrupted: What you can learn from one of the greatest business disruptions of our time, and where will the next industry disruption come from?

Kelly McConville - Head of Content & Social Media, Uber
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Kelly McConville

Head of Content & Social Media
Uber

10:50 am - 11:20 am Morning Networking Break

DIGITAL MARKETING STREAM – Mastering Measurement & Attribution

11:20 am - 11:40 am CASE STUDY: Looking beyond the last click: How can you leverage multi-touch attribution techniques to evaluate campaigns across multiple platforms and better manage the booking process?
Rob Muir - Chief Digital Officer, National Express
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Rob Muir

Chief Digital Officer
National Express

DIGITAL MARKETING STREAM – Mastering Measurement & Attribution

11:40 am - 12:00 pm CASE STUDY: How to seamlessly link your digital marketing activities with your eCommerce offering to remove friction for your customers
Sebastien de Bandt - Country Manager, Americas & Asia, Trainline
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Sebastien de Bandt

Country Manager, Americas & Asia
Trainline

eCOMMERCE STREAM – Leveraging Digital Innovations

11:20 am - 11:40 am CASE STUDY: How to develop a more accurate attribution model to optimise previously ignored channels that contribute to conversion
Julien Lechat - eAcquisition Director, Digital Marketing, Air France
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Julien Lechat

eAcquisition Director, Digital Marketing
Air France

eCOMMERCE STREAM – Leveraging Digital Innovations

11:40 am - 12:00 pm CASE STUDY: How to structure digital teams and create a culture for innovation to accelerate your digital transformation
Alessandro Casellato - eCommerce & Digital Director, Costa Cruises Simone Arecco - Head of Digital Customer Experience, Costa
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Alessandro Casellato

eCommerce & Digital Director
Costa Cruises

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Simone Arecco

Head of Digital Customer Experience
Costa

CUSTOMER EXPERIENCE STREAM – Being Creative With Content

11:20 am - 11:40 am CASE STUDY How to leverage your in-house creative team and external partners to deliver killer content that truly engages your customers
Roel Verhagen - Head of eCommerce, Eurail.com

Roel Verhagen

Head of eCommerce
Eurail.com

CUSTOMER EXPERIENCE STREAM – Being Creative With Content

11:40 am - 12:00 pm CASE STUDY: How to adapt centrally developed social inspirational campaigns for local audiences around the world
Cathy Thomson - Global Head of Customer Experience, Hostelworld
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Cathy Thomson

Global Head of Customer Experience
Hostelworld

INTERACTIVE STREAM – Working Groups

11:20 am - 12:20 pm SYNERGY WORKSHOP: How to build data models that accurately analyse your multi-channel marketing campaigns and identify the best performing channels

DIGITAL MARKETING STREAM – Partnering With Brand Ambassadors & Social Influencers

12:00 pm - 12:20 pm CASE STUDY: How to establish which social influencers are best to partner with and measure the effectiveness of their campaigns
Derek Liddy - Head of Digital Marketing, Aer Lingus
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Derek Liddy

Head of Digital Marketing
Aer Lingus

DIGITAL MARKETING STREAM – Partnering With Brand Ambassadors & Social Influencers

12:20 pm - 1:00 pm PANEL: How can you align your brand and direct response strategies on Instagram and Facebook at scale to maximise ROI?
Juan Agundo - Director of Product Management, eDreams ODIGEO Christoph Von Bülow - COO, HolidayPirates Group Cathy Thomson - Global Head of Customer Experience, Hostelworld

Juan Agundo

Director of Product Management
eDreams ODIGEO

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Christoph Von Bülow

COO
HolidayPirates Group

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Cathy Thomson

Global Head of Customer Experience
Hostelworld

eCOMMERCE STREAM – Blockchain

12:00 pm - 12:20 pm CASE STUDY: 5 ways Blockchain will disrupt the travel industry and what you need to do now to ensure you leverage its full potential
Iris Taguet Zintl - Blockchain Program Lead, Air France-KLM
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Iris Taguet Zintl

Blockchain Program Lead
Air France-KLM

eCOMMERCE STREAM – Blockchain

12:20 pm - 1:00 pm CASE STUDY INTERACTIVE: How Blockchain Solves Today in Travel resulting in Open innovation
Pedro Anderson - Chief Executive Officer, Winding Tree
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Pedro Anderson

Chief Executive Officer
Winding Tree

Industry specific facilitated discussions – 25 mins per table, max 10 people per table

CUSTOMER EXPERIENCE STREAM – Industry Innovation Exchange

12:00 pm - 12:20 pm DRILL DOWN ROUNDTABLES: Your opportunity to tackle challenges and opportunities you face with your peers:
Gregory Bailley - Head of Product, Brussels Airline Pelayo Pando - Director of e-Commerce Business Development & Market Strategy, NH Hotel Group
Roundtable 1: Airlines - Gregory Bailley, Head of Product, Brussels Airline Roundtable 2: Hotels -  Pelayo Pando, Director of e-Commerce Business Development & Market Strategy 
NH Hotel Group
Roundtable 3: Car Rentals
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Gregory Bailley

Head of Product
Brussels Airline

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Pelayo Pando

Director of e-Commerce Business Development & Market Strategy
NH Hotel Group

CUSTOMER EXPERIENCE STREAM – Industry Innovation Exchange

12:20 pm - 1:00 pm DRILL DOWN ROUNDTABLES: Your opportunity to tackle challenges and opportunities you face with your peers:
Marco Ottaviani - Head of CRM and Customer Activation, MSC Cruises Isha Mehla - Product Owner, Travix Yasunori Inukai - Director, Digital Business, Experiences & Consumer Products, Disney Parks
Roundtable 4: Cruises- Marco Ottaviani, Head of CRM and Customer Activation, MSC Cruises
 
Roundtable 5: OTA - Isha Mehla, Product Owner, Travix

Roundtable 6: Theme Park - Yasunori Inukai, Director of Digital Business, Disney Parks & Resorts 
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Marco Ottaviani

Head of CRM and Customer Activation
MSC Cruises

Isha Mehla

Product Owner
Travix

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Yasunori Inukai

Director, Digital Business, Experiences & Consumer Products
Disney Parks

INTERACTIVE STREAM – Working Groups

12:00 pm - 1:00 pm SYNERGY WORKSHOP: How to effectively combine disparate structured and unstructured data sets to achieve better quality intelligence on your customers

1:00 pm - 2:00 pm Networking Lunch

1:00 pm - 2:00 pm Invite-only Executive Lunch Discussion: How to deliver meaningful rewards in your loyalty program

DIGITAL MARKETING STREAM – Perfecting The Art of Storytelling

2:00 pm - 2:20 pm CASE STUDY: How to use storytelling to create an emotional connection with your customers
Neasa Bannon - Travel and Fintech Industry Manager, Facebook & Instagram
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Neasa Bannon

Travel and Fintech Industry Manager
Facebook & Instagram

DIGITAL MARKETING STREAM – Perfecting The Art of Storytelling

2:20 pm - 3:00 pm PANEL: Treating your customers as collaborators: How can you repurpose user-generated content to create cutting-edge storytelling campaigns

eCOMMERCE STREAM – New Frontiers in Voice Engagement

2:00 pm - 2:20 pm CASE STUDY: How conversational technology is transforming the way travellers search and how can you leverage it to keep pace with this trend
David Low - Head of Alternative Channels, Skyscanner
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David Low

Head of Alternative Channels
Skyscanner

eCOMMERCE STREAM – New Frontiers in Voice Engagement

2:20 pm - 3:00 pm CASE STUDY INTERACTIVE: What can voice analytics tell us about changing customer behaviour and how can you use it to convert sales?
Frippe Stenberg - VP Brands, Customer Journey, Digital Development and Innovation, Scandic Hotels

Frippe Stenberg

VP Brands, Customer Journey, Digital Development and Innovation
Scandic Hotels

CUSTOMER EXPERIENCE STREAM – Achieving Next Generation Customer Support

2:00 pm - 2:20 pm INTERVIEW: Evaluating the latest innovations in customer support technology to determine which is best suited to serve your customer needs
Yuki Huang - Chief Marketing Officer, KKday
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Yuki Huang

Chief Marketing Officer
KKday

CUSTOMER EXPERIENCE STREAM – Achieving Next Generation Customer Support

2:20 pm - 3:00 pm CASE STUDY INTERACTIVE: How to use customer support to ensure your customer needs are met in real-time
Santiago Garcia Solimei - Global Director of Social Media, Meliá Hotels International
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Santiago Garcia Solimei

Global Director of Social Media
Meliá Hotels International

INTERACTIVE STREAM – Working Groups

2:00 pm - 3:00 pm PLATFORM WORKSHOP: How to leverage one platform to streamline your content, commerce and personalisation processes and achieve operational efficiencies

3:00 pm - 3:30 pm Afternoon Networking Break

3:30 pm - 3:50 pm KEYNOTE: What can behavioural science teach us about how to engage the modern day traveller?

Sam Tatam - Behavioural Strategy Director, Ogilivy
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Sam Tatam

Behavioural Strategy Director
Ogilivy

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Simon Moore Dr

CEO and Chartered Psychologist
Innovationbubble, Behavioural Strategy Agency

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Finnbar Cornwall

Industry Head
Google

Thierry Guiraudios

VP, New Technology & Disruption
Louvre Hotels

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Peter Evans

Chief Operating Officer
Surf Air

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Erdinc Ugurlu

VP, Business Solutions
Pegasus Airlines

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Kamil Jagodzinski

Chief Customer Officer
Kiwi.com

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Bruno Estevao

Digital Business & Commercial Development Leader
TAP Air

4:30 pm - 4:50 pm INSPIRATIONAL KEYNOTE: How to set up a presence and unlock new revenue streams in the World’s fastest growing market – China

Victor Tseng - VP of Global Corporate Affairs, Ctrip
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Victor Tseng

VP of Global Corporate Affairs
Ctrip

4:50 pm - 5:00 pm Chair’s Closing Remarks & End Of Conference